VIRRA X MORITZ [1]
2023
Branding

ADG LAUS Award 2025
Category : Advertising
In Book / Selected

ESP / ENG

client @moritzbarcelona team @manuu.maanu @verocasales @blete.jm

Virra's project for Moritz focused on creating a brand that connected with a young, sophisticated, and bold audience, challenging the conventions of the beer market. Through an innovative combination of wine and beer, a proposal emerged that moved away from traditional options, offering a unique experience that fuses the best of both worlds. The brand's visual identity was built on a palette of black and white, symbolizing the duality between the classic and the modern, with a design that conveys the target’s qualities. The name "Virra" reflects the freshness and approachability of the proposal, merging brewing tradition with a contemporary touch. This beer is not just a beverage, but an invitation to explore new flavors and perspectives, opening the door to a consumption experience that redefines the boundaries between the conventional and the unexpected.

Virra's launch campaign was centered around collaborative experiences that brought together figures from various fields to generate innovative and surprising projects. Through a podcast format, we created a platform to foster creativity, taking the brand beyond simple promotion and turning it into a space for interaction and connection between different worlds. The campaign visualized the concept of fusion through a contemporary dance teaser and a spectacular event that celebrated creativity without barriers. In the end, Virra symbolizes a proposal that breaks with traditional limitations, inviting its audience to enjoy without restrictions, to live without forced choices, and to embrace the magic of the unexpected, offering a sensory experience that goes far beyond taste.