IMAGINE x KODAK [3]
2024
Communication Strategy
ADG LAUS Award 2025
Category : Advertising
In Book / Selected
Elisava Master Award 2024
Category : Communication
Selected
2024
Communication Strategy
ADG LAUS Award 2025
Category : Advertising
In Book / Selected
Elisava Master Award 2024
Category : Communication
Selected
ESP / ENG
client @kodak team @scohysarah @bletejm @cokeossa @martagat_
We developed a communication strategy to reposition Kodak as a relevant brand in the current global context. Starting from one reality: we live in a world saturated by images that have lost their emotional value, trapped between immediacy and the pursuit of perfection. In response to this, we proposed a campaign that appeals to nostalgia, authentic memories, and emotional reconnection with the everyday. We aimed it at people who, despite living on autopilot, seek to stop, feel, be inspired, and rediscover the magic of what surrounds them. Under the concept “Unlock memories to raise emotions”, we turned Kodak into an emotional companion that not only captures images but invites one to imagine, relive, and transform memories into profound sensory experiences.
Thus, we created the “Imagine by Kodak” campaign. An immersive and sensory journey where memories are not only seen but also felt. Through installations that activate senses like touch, smell, and hearing, we propose an introspective trip where each visitor builds their own narrative. The centerpiece of this experience is the immersive capsule, which guides the user through their most meaningful memories and creates a personalized fragrance: their “Eau de Mémoires.” This sensory proposal goes beyond the visual, reinforced by a minimalist aesthetic suggesting rather than showing. The transmedia strategy unfolds in three phases eliminating saturation to make way for imagination, connecting people with their emotions and allowing them to take a piece of the experience with them. With this campaign, we reactivated Kodak’s original value: capturing moments that truly matter.
We developed a communication strategy to reposition Kodak as a relevant brand in the current global context. Starting from one reality: we live in a world saturated by images that have lost their emotional value, trapped between immediacy and the pursuit of perfection. In response to this, we proposed a campaign that appeals to nostalgia, authentic memories, and emotional reconnection with the everyday. We aimed it at people who, despite living on autopilot, seek to stop, feel, be inspired, and rediscover the magic of what surrounds them. Under the concept “Unlock memories to raise emotions”, we turned Kodak into an emotional companion that not only captures images but invites one to imagine, relive, and transform memories into profound sensory experiences.
Thus, we created the “Imagine by Kodak” campaign. An immersive and sensory journey where memories are not only seen but also felt. Through installations that activate senses like touch, smell, and hearing, we propose an introspective trip where each visitor builds their own narrative. The centerpiece of this experience is the immersive capsule, which guides the user through their most meaningful memories and creates a personalized fragrance: their “Eau de Mémoires.” This sensory proposal goes beyond the visual, reinforced by a minimalist aesthetic suggesting rather than showing. The transmedia strategy unfolds in three phases eliminating saturation to make way for imagination, connecting people with their emotions and allowing them to take a piece of the experience with them. With this campaign, we reactivated Kodak’s original value: capturing moments that truly matter.