BLOOD X BLEND SHOWROOM [2] 
2024
Branding

client @blendbcnshowroo team @marionabergua @isabelfesti @blete.jm
In collaboration with Blend Showroom, we developed a digital couture project with the goal of positioning the brand within the virtual fashion universe, with a vision focused on the near future. Using generative artificial intelligence tools such as ChatGPT, Midjourney, and Runway, the proposal aimed to establish Blend as a benchmark in this emerging field, targeting an exclusive audience in search of cutting-edge trends, reduced environmental impact, and a way to express personal style in a digital format. The concept is inspired by the Nocturnal Living trend—a shift in habits where people adapt their lives to nighttime due to rising global temperatures. This change creates a fertile ground for creativity and action. From this vision, Blood was born, a brand by Blend that fuses the classical with the futuristic, representing an exclusive identity that goes beyond the visual, inviting users to connect with their essence through digital fashion.

The centerpiece of the project was Hermetic, an exclusive event held at the Museu Nacional d’Art de Catalunya (MNAC), where attendees interacted with digital garments through mixed reality glasses. The night culminated in a private dinner and the distribution of digital garments in NFT format, symbolizing the future of fashion. Additionally, Hermetic opened its doors to new participants through a donation system supporting the Spanish Fashion Institute. With this transmedia experience—combining fashion, technology, and exclusivity—we invited attendees to immerse themselves in a universe where tradition meets the near future, and digital fashion becomes a new way of life.